Welcome to Armenia is an inspiring business travel series that takes you deep into the heart of Armenia’s regions. Each episode explores a different extended community across the country—highlighting their unique culture, economic potential, and untapped investment opportunities.

From innovative startups to time-honored trades, the show reveals how local businesses are growing and how international investors and diasporan entrepreneurs can become part of Armenia’s economic future. Alongside business insights, viewers are treated to the breathtaking beauty of Armenia’s landscapes, historical landmarks, and vibrant communities.

Whether you’re a curious traveler, an investor, or a member of the global Armenian diaspora, Welcome to Armenia invites you to discover a land rich in opportunity and tradition.